How these European cities are using innovative rewards to boost sustainable tourism

🌎 European cities have been inspired by Copenhagen’s CopenPay good behaviour reward scheme.

Dozens of popular European destinations have brought in fines, taxes and other restrictions on travellers in recent months, in an attempt to combat overtourism. 

However, last year, Copenhagen took a very different approach. The city began rewarding tourists who demonstrate responsible and conscious behaviour through the CopenPay initiative. The main aim of this scheme is to show travellers that climate actions can be much easier than they think, in an effort to promote sustainable tourism. 

Incentives include providing free bike rentals, boat tours and lunches for travellers who help out in communal gardens, collect litter and take public transport. 

Following Copenhagen’s actions, other European cities and destinations such as Berlin, Helsinki and Bremen have expressed interest in trying the same system.