Flight Routes

Wednesday, 3 September 2025

Spain’s tourism hits new highs: Why shoulder season might not be the bargain it once was

 

🌎 About one in six Spanish travellers will go on holiday this September, part of a surge in off-peak trips.




Spain is smashing tourism records yet again.


New figures from Spain’s National Institute of Statistics (INE) revealed that the country welcomed 11 million international visitors in July – the highest monthly total in its history. It has already recorded 55.5 million arrivals in the first seven months of 2025.


Tourist spending is climbing just as quickly, reaching more than €76 billion so far this year, a 7.2 per cent rise compared with 2024. 


Growth may be easing slightly, with July’s numbers up just 1.6 per cent, but Spain’s status as a holiday heavyweight remains unchallenged, fuelled largely by British, French and German travellers.


And this surge is spilling beyond summer, turning September – once a quiet shoulder season – into an extension of peak travel.


September isn’t off-peak anymore

If you’re hoping for a quiet, less expensive September getaway under the Spanish sun, prepare to rethink your plans.


Travel habits have shifted dramatically in Spain. Fewer than 40 per cent of Spanish travellers went on holiday in August, the traditional month off. Instead, roughly one in six Spaniards plan to go on holiday in September this year, according to Spain’s National Observatory of Outbound Tourism (ObservaTUR).


International travellers are doing the same, keeping beaches, bars and resorts busy long after August.


Hotel and apartment prices in the Canary Islands, a bellwether for Spanish tourism, rose 5.3 per cent between September 2023 and 2024. They are now around 25 per cent higher than in 2019, according to the INE.


Across Spain, a night’s stay averaged €132 last September, a 21 per cent jump from 2023.


Visitors aren’t just arriving in record numbers, either. They’re splashing out while in they are there. 


The average international tourist spends about €1,490, about €210 a day for trips lasting one week. In total, foreign visitors spent nearly €16.5 billion in July this year. 

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