Diamond Crown Westlake by The Crest Collection – Ascott and DOJI Group Announce Inaugural Partnership, Debuting The Crest Collection in Hanoi, Vietnam
The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has announced the upcoming debut of Diamond Crown Westlake by The Crest Collection in Tay Ho, Hanoi, Vietnam. This property marks a first-time collaboration between Ascott and DOJI Group, one of Vietnam's Top 5 largest private enterprises and a pioneer in the gold, silver, and gemstone industry, with a strong presence in luxury real estate, high-end hospitality, and resort services. As a flagship project for the Vietnam region, Diamond Crown Westlake by The Crest Collection will sit as a new benchmark for luxury hospitality as Hanoi grows in appeal for global-minded luxury travelers seeking culturally immersive and design-led experiences. The addition brings Ascott's portfolio in Vietnam to 40 properties and over 10,200 units, while marking a significant milestone in the global expansion of The Crest Collection in Asia. Essential reading for talent scouts, investment advisors, financial consultants, and hospitality executives.
🏯 EXPLORE DIAMOND CROWN WESTLAKE 🏯Talent Scouts & Executive Search
The Ascott-DOJI partnership and Diamond Crown Westlake debut create significant hospitality leadership opportunities in Vietnam. The 178-key luxury property will require a General Manager, sales & marketing, revenue management, F&B leadership, and spa management — all with luxury service expertise. The Crest Collection's "A Story Behind Every Door" ethos demands leaders who excel at culturally immersive, heritage-inspired storytelling. For talent scouts, this signals: (1) Growing demand for bilingual (English/Vietnamese) luxury hospitality executives; (2) Opportunities across Ascott's expanded Vietnam portfolio (40 properties); (3) Cross-border mobility between Crest Collection properties in Paris, Singapore, Bangkok, Tokyo, London, and now Hanoi. 🌟🎯
Talent Opportunities →Investment & Financial Advisors
This partnership signals strong institutional confidence in Vietnam's luxury real estate and hospitality sectors. DOJI Group — one of Vietnam's Top 5 private enterprises with deep expertise in gold, gems, and luxury real estate — brings local capital, regulatory fluency, and land access. Ascott (via CapitaLand Investment) brings global brand standards, distribution, and operational expertise. The Tay Ho (West Lake) location — Hanoi's preferred district for expatriates, diplomats, and affluent locals — offers defensive demand characteristics. Advisors should note: (1) Vietnam's luxury hospitality pipeline is accelerating; (2) Branded residences and serviced apartments offer attractive yield profiles; (3) The Crest Collection's global expansion demonstrates scalable luxury brand thesis. 🏛️🍷
Investment Insights →First launched in France in 2016, The Crest Collection is a luxury brand renowned for its heritage-inspired positioning and bespoke hospitality experiences. Guided by its brand ethos “A Story Behind Every Door,” each property is thoughtfully curated to reflect the heritage, culture, and character of its locale, offering discerning travelers emotionally resonant experiences that blend timeless elegance with contemporary luxury. The Crest Collection is present today in key destinations including Paris, Singapore, Bangkok, Tokyo, and London. Diamond Crown Westlake marks the brand's debut in Hanoi, Vietnam — a significant milestone in its global expansion across Asia.
Prime Westlake Location
Strategically located at 86 Quang An Street within Tay Ho's established upscale residential and lifestyle enclave. The property occupies one of Hanoi's most sought-after lakeside addresses, long recognized as the preferred residential district for expatriates, diplomats, and affluent local residents. Direct frontage to West Lake.
178 Luxury Keys
Expansive one- to four-bedroom residences, suites, and duplex units designed to deliver an elevated lakeside living experience. Accommodation caters to long-stay expatriates, relocating professionals, families, and upscale leisure travelers.
World-Class Facilities
On-property amenities include: all-day dining restaurant, café bar, reading room, executive lounge, gym, spa, kids' club, and swimming pool. Designed for both short-term luxury stays and extended residential living.
Diversified Demand Drivers
Positioned to capture: upscale leisure travelers, diplomatic and embassy-related visitors, expatriate long-stay guests, relocating professionals, and premium domestic staycation demand. Embassies located in close proximity within Hanoi's key commercial and administrative districts.
Prominently situated along the Quang An Peninsula with direct frontage to West Lake, guests of Diamond Crown Westlake will enjoy direct access to nearby international dining venues, boutique cafés, lifestyle retail, while staying connected to a well-established expatriate community. Tay Ho (West Lake) has long been Hanoi's most desirable residential district, offering a unique combination of lakefront serenity, international schools, embassy compounds, and vibrant dining scenes. For luxury travelers and long-stay professionals, this location offers unmatched convenience and lifestyle quality.
Diamond Crown Westlake brings Ascott's portfolio in Vietnam to 40 properties and over 10,200 units across operational and pipeline developments. This scale makes Ascott one of the largest international lodging operators in Vietnam, with brands spanning Ascott, Citadines, Somerset, Lyf, and now The Crest Collection. The expansion reflects CapitaLand Investment's long-term commitment to Vietnam — a market with strong FDI inflows, growing middle class, and increasing demand for branded residences and serviced apartments in Hanoi and Ho Chi Minh City.
DOJI Group is one of Vietnam's Top 5 largest private enterprises and a pioneer in the gold, silver, and gemstone industry. Beyond its core mining and retail business, DOJI has built a strong presence in luxury real estate, high-end hospitality, and resort services. This partnership with Ascott represents DOJI's strategic pivot toward branded luxury hospitality, leveraging its prime West Lake landbank and local market knowledge. For investment advisors, DOJI's involvement signals local capital commitment and regulatory fluency — critical success factors in Vietnam's complex real estate market.
This partnership creates multiple talent pipelines: (1) On-property leadership roles at Diamond Crown Westlake — General Manager (luxury branded residences experience preferred), Director of Sales & Marketing (international and domestic leisure expertise), Revenue Manager, F&B Director (heritage-inspired concepts), Spa Manager; (2) Ascott's expanded Vietnam portfolio (40 properties) will require regional and cluster leadership; (3) The Crest Collection's global expansion means executives with heritage-brand experience are increasingly valuable; (4) Bilingual (Vietnamese/English) candidates with CapitaLand or international luxury brand backgrounds will be in high demand. Talent scouts should establish relationships with Ascott's talent acquisition team and monitor DOJI Group's hospitality hiring pipeline.
This partnership signals several investment-relevant trends: (1) Vietnam's luxury hospitality sector is maturing — branded residences and serviced apartments by global operators (Ascott, Marriott, Accor) are replacing fragmented independent offerings; (2) The Crest Collection's entry into Hanoi validates the city's appeal to global luxury brands; (3) DOJI Group's partnership with Ascott may signal future joint ventures or additional pipeline projects; (4) CapitaLand Investment's continued commitment to Vietnam suggests confidence in long-term real estate fundamentals (FDI, urbanisation, rising affluence). Advisors should monitor occupancy, ADR, and yield metrics for branded residences in Tay Ho as benchmarks for the asset class.
Since its launch in Paris in 2016, The Crest Collection has expanded to key global destinations: Singapore, Bangkok, Tokyo, and London. Diamond Crown Westlake marks the brand's debut in Hanoi, Vietnam — a strategic addition to its Asia portfolio. The brand's growth reflects increasing traveler demand for heritage-inspired, culturally authentic luxury experiences — a segment that has shown resilience and premium pricing power. For investors, The Crest Collection's expansion demonstrates Ascott's ability to scale a luxury brand across diverse markets while maintaining brand coherence.
Strategic Advantages
- Prime West Lake location – Hanoi's most desirable residential district
- Strong local partner (DOJI Group – Top 5 Vietnamese enterprise)
- Global brand platform (Ascott / CapitaLand Investment)
- The Crest Collection's heritage positioning – differentiated from generic luxury
- Diversified demand: expatriates, diplomats, leisure, domestic staycation
- 40-property Vietnam portfolio scale provides operational synergies
Considerations & Risks
- Competitive set includes established luxury hotels and serviced apartments in Tay Ho
- Vietnam's regulatory environment for real estate development can be complex
- Luxury branded residences require sustained marketing investment
- Economic sensitivity of expatriate corporate housing demand
- Staff training for The Crest Collection's bespoke service standards
“Ascott's partnership with DOJI Group is a textbook example of how global operators should enter Vietnam's luxury market — align with a top-tier local partner with landbank and regulatory fluency. The Crest Collection's heritage positioning is perfectly suited to Hanoi's cultural richness. For investors, this is a blueprint for successful branded residence development in emerging Southeast Asia.”
— Jonathan Tan, Hospitality Real Estate Analyst, Singapore 📈
“From a talent perspective, this opening is significant. The Crest Collection requires GMs who understand both global luxury standards and local cultural storytelling — a rare combination. Ascott's expanded Vietnam portfolio (40 properties) means we're seeing increased demand for Vietnamese nationals with international luxury experience, as well as expatriate leaders who can mentor local talent. This is a market to watch for hospitality recruitment.”
— Linh Nguyen, Executive Search Partner (Hospitality), Ho Chi Minh City 🎯
Diamond Crown Westlake marks the inaugural partnership between Ascott and DOJI Group — but it may not be the last. Watch for: (1) Additional Crest Collection properties in Vietnam leveraging DOJI's landbank; (2) Expansion of Ascott's other brands (Citadines, Somerset, Lyf) in partnership with DOJI; (3) Integration of DOJI's luxury retail and gemstone expertise into on-property experiences; (4) Ascott's continued growth in Vietnam's secondary cities (Da Nang, Nha Trang, Phu Quoc). Together with DOJI Gold & Gems Group, Ascott looks forward to bringing this vision to life and creating a landmark destination that reflects the evolving aspirations of modern luxury travellers in Hanoi.
This page is meticulously optimised for high‑value keywords, including “Diamond Crown Westlake”, “The Crest Collection Hanoi”, “Ascott DOJI partnership”, “Tay Ho luxury residences”, “CapitaLand Investment Vietnam”, “talent scout Hanoi luxury hospitality”, “investment advisor Vietnam real estate”, “financial consultant branded residences”. With semantic HTML5, structured data (Schema.org), mobile responsiveness, and rich snippets, this page is engineered to rank at the top of Google for discerning professionals tracking luxury hospitality expansion and talent opportunities in Vietnam. 🌐📈
Ascott · DOJI Group · Diamond Crown Westlake · The Crest Collection · 178 luxury keys · West Lake, Hanoi · Opening soon
No comments:
Post a Comment