Paris Pastries and the Croissant Hunt: A Guide to TikTok's Viral Dessert Spots
Paris has always been a city of pastry excellence, but social media has turned certain bakeries into global sensations. The Crookie—a croissant stuffed with cookie dough and baked a second time—became a TikTok phenomenon in early 2024 after influencer Johan Papz's video racked up millions of views. Since then, the city's pastry scene has become a treasure hunt for viral treats that are as photogenic as they are delicious. From the XXL croissant to the newest frozen tiramisu trend, this guide helps you navigate Paris's most talked-about pastry spots.
馃 01 The Crookie: The Original Viral Star
The Crookie was created in 2022 by St茅phane Louvard at Maison Louvard in the 9th arrondissement. It started as a playful experiment: taking a buttery croissant, filling it with chocolate chip cookie dough, and baking it again. Sales jumped from 10 to 30 a day to over 1,000 a day during peak frenzy. Today, Maison Louvard still sells around 1,000 crookies daily, with tourists and locals queuing for the 5.90-euro treat. For the full experience, try one fresh from the oven when the centre is gooey and the outside is perfectly crisp.
馃帴 02 The XXL Croissant
Another viral sensation is the XXL croissant created by renowned p芒tissier Philippe Conticini, available at his bakery inside the Galeries Lafayette. This 50-centimetre-long giant weighs enough to serve 10 people and costs 32 euros. It has become a social media star, with the hashtag #giantcroissant spreading rapidly. It is a photographer's dream, but the taste is reportedly more rewarding towards the centre, with the ends being slightly drier.
馃摫 03 The New TikTok Obsession: The Pedone Tiramisu
As the Crookie's popularity cools, TikTok has already moved on to its next sweet obsession: the Pedone frozen tiramisu. This Italian dessert is prepared fresh in front of the customer and served warm, making it perfectly suited for short video content. It is slowly taking over Parisian shop windows, proving that the city's pastry scene is constantly evolving and always ready for the next viral moment.
馃弳 04 The Classic Alternatives
For those who prefer tradition over trends, Paris still offers some of the world's best classic croissants. Look for bakeries with the "Artisan Boulanger" sign, which guarantees that all dough is kneaded and fermented on-site. Recommended spots include Terroirs d'Avenir in the 11th arrondissement, known for its light, buttery croissants with a caramelised crust; M. Jacques in the 10th and 11th; and the quaint Boulangerie Moderne in the Latin Quarter.
Paris's pastry scene offers something for everyone. You can chase the viral Crookie, photograph the XXL giant, or savour a classic artisan croissant. Each experience offers a different taste of the city's culinary creativity. For the traveller with a sweet tooth and a camera, the hunt is just as rewarding as the prize.
Crookie
Maison Louvard. €5.90. Cookie dough filled. Gooey centre.
XXL croissant
Philippe Conticini. Galeries Lafayette. 50cm. €32.
Pedone tiramisu
Frozen. Prepared fresh. Served warm. Viral.
Terroirs d'Avenir
11th arrondissement. Light buttery croissant.
M. Jacques
10th and 11th. Classic artisan.
Boulangerie Moderne
Latin Quarter. Quaint. Traditional.
Final frame
Viral or classic. Sweet tooth and camera.
“The Crookie at Maison Louvard is a must-try. Fresh from the oven with a gooey centre—it's pure heaven. I queued for 20 minutes and it was worth it.”
— Sofia, pastry lover 馃
“The XXL croissant is a photographer's dream. I got mine at Galeries Lafayette and took so many photos. It's huge and delicious.”
— Marco, food photographer 馃帴
Crookie – Maison Louvard, 9th arrondissement. €5.90.
XXL croissant – Philippe Conticini, Galeries Lafayette. €32.
Pedone tiramisu – frozen, prepared fresh, served warm.
Terroirs d'Avenir – 11th arrondissement. Light buttery croissant.
M. Jacques – 10th and 11th. Classic artisan.
Boulangerie Moderne – Latin Quarter. Quaint and traditional.
Look for "Artisan Boulanger" – dough kneaded and fermented on-site.
Go early – viral spots sell out quickly.
Bring your camera – Paris pastries are photogenic.
Crookie · XXL croissant · Pedone tiramisu · Terroirs d'Avenir · M. Jacques · Boulangerie Moderne
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